Cotton Cordell Big O

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known as one of fishing’s most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equally effective in lakes and streams, the Big O truly is one of fishing’s most legendary lures.

Easy to cast, the Big O features a distinctive wobble that excites fish when the lure is cranked through the water.